Wednesday , September 17 2014
Home / Tag Archives: National Guard

Tag Archives: National Guard

Hendrick Motorsports Breaks Silence on National Guard Sponsorship Situation

Hendrick Motorsports Breaks Silence on National Guard Sponsorship Situation

Back on Aug. 6, the National Guard announced that due to budget cuts in their marketing division, they would be leaving motorsports at the end of 2014.  The cuts affect both Hendrick Motorsports‘ No. 88 team in the Sprint Cup Series and Rahal Letterman Lanigan’s No. 15 team in the Verizon IndyCar Series.  At the time, Hendrick Motorsports stated that they had a signed contract through 2015. On Friday morning, Hendrick Motorsports gave a very brief update on the situation. ... Read More »

Holding A Pretty Wheel: Sponsors Finding Value in NASCAR’s Small Teams

Holding A Pretty Wheel: Sponsors Finding Value in NASCAR’s Small Teams

This week’s big announcement came from National Guard, and as most fans are aware by now, it wasn’t what they wanted to hear, as the Guard has decided to leave motorsports sponsorship after deciding that advertising on racecars in both NASCAR and IndyCar didn’t result in enough recruits to justify the cost. As sponsorship get harder to find for many teams, even among the sport’s elite, it seems like the news hasn’t been good in recent years. But it’s not ... Read More »

National Guard Leaving Motorsports At End of 2014

National Guard Leaving Motorsports At End of 2014

On Wednesday, the National Guard announced that they are making “substantial changes” in their approach to recruiting through sports sponsorships. The most visible change that will result from the move is the end of the National Guard’s sponsorships of Dale Earnhardt, Jr.’s No. 88 team in the NASCAR Sprint Cup Series and Graham Rahal’s No. 15 team in the Verizon IndyCar Series. Current Director of the National Guard, Major General Judd H. Lyons, claims that the move is about fiscal ... Read More »