In a first for the web-hosting and domain registry brand, Go Daddy will begin to air a new TV spot this week featuring both brand celebrity spokeswoman, driver of the No. 10 Chevy SS for Stewart-Haas Racing in the NASCAR Sprint Cup Series, Danica Patrick, and her boss, and team co-owner, three-time Champion, Tony Stewart.
According to the report in USA Today the new ad stays consistent with the ‘new and improved’ brand positioning for Go Daddy, staying away from what once was their go-to sexy TV spots, using Patrick as the focal point. Since the Super Bowl ad campaign back in February, Go Daddy has really focused their efforts on showcasing the brands depth and its ability to provide assistance if needed to customers, many of them small businesses.
In the commercial, Patrick and Stewart play garage ‘pranks’ on each other, according to the report, interrupting one another with loud noises such as an air gun. The spots will start to air this week on cable nationwide.