Saturday , October 25 2014
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Did You Notice?

Did You Notice? … How To Reconstruct A NASCAR Marriage, Money Mismanagement And Ageless Wonders

Did You Notice? … How To Reconstruct A NASCAR Marriage, Money Mismanagement And Ageless Wonders

*Did You Notice?...* The most predictable driver / crew chief failure has finally reached its miserable conclusion? Jeff Burton and Drew Blickensderfer, one of those couples destined for divorce the minute you knew they were walking down the aisle together, have finally parted ways. In Blick’s place comes the man Burton’s needed most all along, Luke Lambert, who will clearly define the future success of a 2013 program that, in Burton’s eyes at least, has become “make or break.” The Lambert-Burton marriage, reconciled after a year apart, was one of the silliest breakups in NASCAR Sprint Cup history. OK, Jordan and Pippen they weren’t – not yet - but these two were clearly on the path towards long-term success. Read More »

Did You Notice?… Earnhardt’s Financial Flaw, NASCAR Tire Testing For Two And Quick Hits

Did You Notice?… Earnhardt’s Financial Flaw, NASCAR Tire Testing For Two And Quick Hits

*Did You Notice?...* Dale Earnhardt, Jr. is coming back with no real incentive to do so? Yes, you can tell me all you want about how Earnhardt loves to race, there’s still four chances to win and an outside shot to sneak back inside the top 10 in points, an improvement that would give the driver a little extra TV time at the Las Vegas Championship banquet. At heart, these men are racers, the passion for their craft pushing them to get back in the driver's seat as quickly as possible. But outside of Martinsville, the No. 88 hasn’t exactly had the history as of late to suggest wins will come at Texas, Phoenix, or Homestead. Momentum for 2013 is a moot point, both in setup notes and at-track finishes as a new car will wipe the slate clean come Daytona. And while Earnhardt could assist teammate Jimmie Johnson with setup information, their relationship being better than Johnson and Regan Smith’s, it’s arguable that Smith was producing better results, driving quickly into the top 10 at Charlotte before blowing the engine and slotting in seventh at Kansas, the team’s best all-around performance since Michigan in August. Read More »

Did You Notice?…Common Sense Behind Junior’s Big-Time Concussion

Did You Notice?…Common Sense Behind Junior’s Big-Time Concussion

*Did You Notice?...* Today’s concussion diagnosis isn’t the first or even second since Junior’s last bout with this type of injury in 2002? Here’s a quick reminder of what Earnhardt told us in his press conference Thursday morning, a two-week “leave of absence” that might eclipse any piece of news collected this season – even the upcoming champion to be crowned come Homestead. (In case you’ve been living on an outpost, right now Earnhardt confirmed he’ll step out of the No. 88 due to a head injury initially suffered during a Kansas tire test, the end of August and then re-aggravated during Sunday’s last-lap wreck at Talladega.) Read More »

Did You Notice? … Inconsistency Rules — The Message And The Track — Plus Who’s Got That Cookie-Cutter Edge?

Did You Notice? … Inconsistency Rules — The Message And The Track — Plus Who’s Got That Cookie-Cutter Edge?

*Did You Notice?...* The “new” style of plate racing, pack or tandem isn’t catching on with fans at Talladega? Television ratings, out Tuesday, suffered a 5 percent year-to-year decline, down to 3.7 Nielsen number in a Chase that’s seen the lowest viewership in the history of the nine-year playoff format. Overall, a total of 5.113 million people tuned into the Talladega Demolition Derby (err, Good Sam Roadside Assistance 500) from their living rooms. That’s the lowest number _this century_ for the racetrack, spring or fall, when the race has been run on its scheduled date. Read More »

Did You Notice? … FOX Finds The NASCAR Diamond And The “Hidden” Chaser

Did You Notice? … FOX Finds The NASCAR Diamond And The “Hidden” Chaser

*Did You Notice?...* The difference between FOX, TNT, and ESPN when negotiating their NASCAR TV deals? FOX, according to multiple reports, is almost finished on an extension that will keep them broadcasting most of the Sprint Cup season’s first half for years to come. As a part of that, sources are claiming the cost of doing business will go up after 2014 -- a likely, albeit surprising rights fee increase that’s eyebrow-raising when you consider the recent drop in NASCAR popularity, both on and off the racetrack. Just this week, Dover registered a 2.2 Nielsen rating, with just 3.581 million viewers that keeps the Chase on track for its lowest audience since the format’s 2004 debut. Read More »

Did You Notice? … Risk vs. Stability, And What The NFL Can Learn From NASCAR

Did You Notice? … Risk vs. Stability, And What The NFL Can Learn From NASCAR

*Did You Notice?...* Kurt Busch’s pick of Furniture Row was based on finances more than future success? Yes, he had offers from plenty of other programs, and Richard Petty Motorsports in particular would have loved to add him. But after a year with Phoenix, in which sponsorship has been near impossible to come by, Busch knows the obstacles at stake in NASCAR today. There are no new companies waltzing in for a 36-race schedule, and the ones remaining know all about the 2004 Cup Series champ and his personal _Days Of Our Lives_ history with the fans, media, NASCAR officials … you name it. You don’t erase that “bad boy” image up at corporate in less than ten months, no matter how many touchy-feely statements people make before you enter the boardroom. Let’s not forget, this “recovery period” included a one-race suspension for swearing and personal misconduct, applied after a postrace interview at the same track we’re headed to this weekend: Dover. Read More »

Did You Notice? … Earnhardt’s NASCAR Family Failure

Did You Notice? … Earnhardt’s NASCAR Family Failure

*Did You Notice?...* For Dale Earnhardt, Jr., there’s no such thing as a “family business” anymore? Just five years after leaving Dale Earnhardt, Inc., getting scorned by stepmother Teresa Earnhardt by his bid for control of the organization Dale Jr. has turned a blind eye to a different set of relatives. Tony Eury, Sr. and Jr., his uncle and cousin respectively have been kicked to the curb from his JR Motorsports operation, a Nationwide Series team that admittedly hasn’t won a race in two-plus seasons but also features a car, the No. 88 solidly inside the top 10 in championship points with rookie Cole Whitt. Add in third-year driver Danica Patrick, 11th in the season standings and it’s not like this organization is the laughingstock of the league. Far from it. Read More »

Did You Notice? … Sponsors Make Things Silly

Did You Notice? … Sponsors Make Things Silly

*Did You Notice?...* Sponsorship is what’s making the Silly Season world go round these days? Matt Kenseth didn’t have enough of it at Roush Fenway; Joey Logano had it stripped from him at Joe Gibbs Racing. Their financial problems, not personality conflicts or performance issues led to the biggest day of announcements we’ll see for 2013. Kenseth’s time in front of the cameras came first, one of the most poorly kept secrets in NASCAR history due to a contract that kept him from “officially” announcing his move until a certain date. (Side note: When will NASCAR get with the 21st Century? Do they really think an archaic piece of paper will keep the Twitterverse silent for three months? Hello… someone get Jack Roush an iPhone and a paper shredder – that contract should have been ripped up and a press conference held back in July. But I digress.) Read More »

Did You Notice? … AJ’s Sigh Of Relief?, No Dodging This Bullet And Kyle’s Crisis

Did You Notice? … AJ’s Sigh Of Relief?, No Dodging This Bullet And Kyle’s Crisis

*Did You Notice?...* Dodge’s departure from the sport dashes expansion dreams? In the past few months, the manufacturer has been linked with Furniture Row Racing, looking to add a a second car with driver Kurt Busch; Andretti Autosport, exploring the option of debuting a team in 2013; and Richard Petty Motorsports, whose funding from Dodge could have spearheaded co-owner Andy Murstein’s desire to build from two cars to three. It’s clear, despite the loss of Penske Racing that Dodge had options; they just clearly didn’t like any of them. Why? “Really this issue started many, many years ago as we consolidated down to one team,” explained SRT’s Ralph Gilles, President Of Racing and Technology. “We had a very, I would say, an elegant situation with the Penske group, having a one-stop shop, an engine, everything, a very high quality team to work with.” Read More »

Did You Notice? … NASCAR’s Blind Earnhardt Prophecy, Diversity Disasters And Quick Hits

Did You Notice? … NASCAR’s Blind Earnhardt Prophecy, Diversity Disasters And Quick Hits

*Did You Notice?...* How so many people in NASCAR are living on a prayer? Too bad even Jon Bon Jovi would know better than to believe Dale Earnhardt, Jr. is on the verge of “reviving” the sport. I know what you're saying... who am I to shoot the messengers? After all, in the past 72 hours Earnhardt has been revered for his ability to rise for the top of the point standings for the first time in eight years; that, his win at Michigan and a rumored ability to walk on water on the way has made him a demigod during a week there hasn’t been much to write about. But speculation, in this case can be replaced by simple fact, one quotation that more than any other explains why the 2012 version of Junior will never be the “national racing savior” for millions of disillusioned fans he once was on the verge of becoming. Read More »