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Comcast Xfinity to Become Title Sponsor of NASCAR’S Second-Tier Series: Report

Comcast Xfinity to Become Title Sponsor of NASCAR’S Second-Tier Series: Report

The Nationwide Series looks to finally have its new name.

According to Sports Business Journal, NASCAR and Comcast plan to announce next Wednesday (Sept. 3) a 10-year agreement that will see what is currently known as the Nationwide Series transformed into the NASCAR Xfinity Series.

The deal is believed to worth $200 million and comes at a convenient time as NBC, the company’s sports group, signed a 10-year, $4.4. billion deal with NASCAR for network rights to Sprint Cup and Nationwide series races.

Current series sponsor Nationwide Insurance announced late last year it would direct its sponsorship dollars elsewhere, and officially announced their sponsorship deal with Hendrick Motorsports and driver Dale Earnhardt, Jr. earlier this season.  Nationwide Insurance will adorn the No. 88 Chevrolet as a primary sponsor for 12 races in 2015 and 13 races in both 2016 and 2017, plus serve as an associate sponsor during the remaining races.

NASCAR and Comcast declined comment regarding the potential move.