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Michigan TV Ratings Up Over Last Year

Michigan TV Ratings Up Over Last Year
(Photo: CIA Stock Photo, Inc. ©2014)

On Tuesday, ESPN released the official rating and viewership numbers for their coverage of the NASCAR Sprint Cup Series race at Michigan International Speedway.

The Pure Michigan 400 earned a 3.2 U.S. household rating, averaging 5,150,000 viewers. These numbers are up from last year’s race, which earned a 3.0 rating and averaged 4,585,000 viewers.

Greenville, South Carolina was the highest-rated market with a 10.4 rating, followed by Indianapolis (8.7), Greensboro (8.6), Charlotte (7.2) and Birmingham (6.9).

The Nationwide Series Nationwide Children’s Foundation 300 earned a 0.9 U.S. household rating, averaging 1,473,000 viewers. This rating matches last year’s event at Mid-Ohio, but does equal a higher viewership versus 1,287,000 last year.