Friday , March 27 2015
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Michigan TV Ratings Up Over Last Year

Michigan TV Ratings Up Over Last Year
The 2015 rules test held after the August Michigan race helped shaped the aero package NASCAR is implementing next season. (Credit: CIA)

On Tuesday, ESPN released the official rating and viewership numbers for their coverage of the NASCAR Sprint Cup Series race at Michigan International Speedway.

The Pure Michigan 400 earned a 3.2 U.S. household rating, averaging 5,150,000 viewers. These numbers are up from last year’s race, which earned a 3.0 rating and averaged 4,585,000 viewers.

Greenville, South Carolina was the highest-rated market with a 10.4 rating, followed by Indianapolis (8.7), Greensboro (8.6), Charlotte (7.2) and Birmingham (6.9).

The Nationwide Series Nationwide Children’s Foundation 300 earned a 0.9 U.S. household rating, averaging 1,473,000 viewers. This rating matches last year’s event at Mid-Ohio, but does equal a higher viewership versus 1,287,000 last year.